Blissdom 2011 and Kleenex. A match made in heaven.


Tomorrow morning at o’dark30 I get to board a plane to head to the most Blissful place on earth.

Nashville’s Opryland Hotel.

I’m so excited to be going back this year, that I could just cry…

Which it’s a good thing I’m getting to go with the amazing KLEENEX crew!

I’m hoping to get the word out about Kleenex’s new program, Softness Worth Sharing. Since the program began, more than 800,000 people have jumped at the opportunity to send a Kleenex Share Package to a friend or loved one. In the program’s first two days alone, 50 people visited Kleenex.com every minute. Because of the overwhelming response, the brand expanded the program to meet marketplace demand and to make it possible for a total of one million people to experience softness worth sharing.

Could you imagine? 1 MILLION people sharing softness.

To participate, visit Kleenex.com and follow the simple directions to send a free Share Package to someone special in your life (while supplies last). You can even track the chain of sharing you’ve begun via an interactive map.

If you’re going to be at Blissdom, you can visit the Kleenex booth to share your care package. There will also be an amazing gift basket giveaway (and don’t worry, shipping will be covered).  I’ll also be walking around with some Kleenex, for those of you missing your loved ones while in Nashville!

I’m so proud to be representing such a great brand this year, as Kleenex is recognized by families in more than 150 countries. Invented in 1924 (it’s got staying power, for sure), Kleenex tissues were initially marketed as a sanitary way to remove cold cream and makeup (something it still does in my house). Once advertising was shifted to emphasize the product’s use as a disposable handkerchief, however, sales sky rocketed as you can imagine. And all the moms and teachers of the world said: “AMEN!”.

So I look forward to seeing you at Blissdom, and remember if you need a tissue, you know where to look.  Just send out a tweet and include the #KleenexSWS hashtag!

*Kleenex is providing my ticket to Blissdom as well as transportation to and from. It doesn’t change or effect/ affect (whatever) my opinion of them in any way, shape or form.

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  1. (1.) Tweets that mention Blissdom 2011 and Kleenex. A match made in heaven. | Domestic Debacle — Topsy.comJanuary 25th, 2011
  2. (2.) Are You Looking for Kleenex Softness? I have the perfect giveaway! | Domestic DebacleFebruary 25th, 2011